What is and is not allowed on the Thriving Wolves network — designed to protect partners and traffic quality.
Last updated: January 2026
This Acceptable Use Policy ("AUP") sets out what is and is not allowed on the Thriving Wolves network. It is part of our Terms of Service and applies to all Publishers and Advertisers. The AUP exists to protect Advertisers from fraud and bad traffic, to protect Publishers from unfair reversals, and to keep the network compliant with the platforms and regulators we work with.
When you advertise through major paid-media platforms (search, social, native, push, app stores), you must comply with their published policies. Repeated platform-policy violations linked to a Publisher account may result in suspension regardless of whether traffic converted.
Offers list the geos, age requirements and any regulatory restrictions that apply (for example, age gating for gaming/iGaming, suitability checks for financial Offers, prescription requirements for healthcare Offers). You are responsible for ensuring your traffic and creatives respect those restrictions.
If you promote via email or messaging, you must comply with CAN-SPAM, CASL, the ePrivacy Directive, GDPR direct-marketing rules and any other applicable law in the recipient's jurisdiction. Suppression lists provided by Advertisers must be honoured. Spamming, list scraping and purchased third-party lists are prohibited.
We operate a four-layer anti-fraud stack — device fingerprinting, behavioural analysis, IP reputation and machine-learning anomaly detection — that runs in real time on every campaign. Detection signals are correlated with Advertiser postbacks and historical patterns. Decisions are reviewed by a human analyst before enforcement action is taken.
If you believe a decision is wrong, email [email protected] within 14 days with your reasoning and any supporting evidence (tracker exports, server logs, third-party fraud reports). We aim to respond within 10 business days.
If you see another partner violating this AUP, please report it confidentially to [email protected]. We do not disclose reporters and we do not retaliate against good-faith reports.
Email: [email protected]