Acceptable Use & Anti-Fraud Policy

Last updated: January 2026

This Acceptable Use Policy ("AUP") sets out what is and is not allowed on the Thriving Wolves network. It is part of our Terms of Service and applies to all Publishers and Advertisers. The AUP exists to protect Advertisers from fraud and bad traffic, to protect Publishers from unfair reversals, and to keep the network compliant with the platforms and regulators we work with.

1. Traffic quality — what's prohibited

• Click fraud and bot traffic — automated, scripted, datacentre, residential-proxy-laundered or otherwise non-human traffic.
• Forced and incentivised clicks/leads unless explicitly allowed on the Offer (incent flag).
• Cookie stuffing, iframe stuffing or auto-redirects that fire conversion events without genuine user intent.
• Adware, spyware, browser hijacking, toolbars or any traffic source that injects ads without user consent.
• Malware distribution of any kind, including via cloaked landing pages.
• Reuse of leaked, scraped or purchased PII to fabricate leads.
• IP / geo spoofing to circumvent Offer restrictions.
• Multi-account abuse — running the same offer through multiple accounts to bypass caps or velocity rules.

2. Creative and content — what's prohibited

• Misleading claims (fake celebrity endorsements, fabricated medical or financial results, fake countdown timers, fake testimonials).
• Trademark bidding on Advertiser brand keywords unless explicitly allowed by the Offer.
• Impersonating the Advertiser's official channels (typo-squatting domains, near-identical logos).
• Content that violates copyright, trademark or rights of publicity.
• Content targeting minors for adult, gambling, financial or alcohol Offers.
• Hate speech, harassment, sexual content involving minors, or any content unlawful in the target geo.

3. Platform compliance

When you advertise through major paid-media platforms (search, social, native, push, app stores), you must comply with their published policies. Repeated platform-policy violations linked to a Publisher account may result in suspension regardless of whether traffic converted.

4. Geo, age and regulatory restrictions

Offers list the geos, age requirements and any regulatory restrictions that apply (for example, age gating for gaming/iGaming, suitability checks for financial Offers, prescription requirements for healthcare Offers). You are responsible for ensuring your traffic and creatives respect those restrictions.

5. Email and messaging

If you promote via email or messaging, you must comply with CAN-SPAM, CASL, the ePrivacy Directive, GDPR direct-marketing rules and any other applicable law in the recipient's jurisdiction. Suppression lists provided by Advertisers must be honoured. Spamming, list scraping and purchased third-party lists are prohibited.

6. Detection & enforcement

We operate a four-layer anti-fraud stack — device fingerprinting, behavioural analysis, IP reputation and machine-learning anomaly detection — that runs in real time on every campaign. Detection signals are correlated with Advertiser postbacks and historical patterns. Decisions are reviewed by a human analyst before enforcement action is taken.

7. Consequences of violations

• Pausing or removal of specific traffic sources or Offers.
• Reversal of Commissions for invalidated Actions.
• Holdback of pending Commissions while investigation is in progress.
• Account suspension or permanent termination for serious or repeated violations.
• Forfeiture of unpaid Commissions tied to fraudulent traffic.
• Reporting to law enforcement and industry blacklists for criminal-level fraud (e.g. stolen-card use, mass identity fraud).

8. Appeals

If you believe a decision is wrong, email [email protected] within 14 days with your reasoning and any supporting evidence (tracker exports, server logs, third-party fraud reports). We aim to respond within 10 business days.

9. Reporting violations

If you see another partner violating this AUP, please report it confidentially to [email protected]. We do not disclose reporters and we do not retaliate against good-faith reports.

10. Contact

Email: [email protected]